Natalie Snodgrass
About
Natalie Snodgrass is a graphic designer, typographer, and type designer from Cleveland, Ohio. She has an M.F.A. from Kent State University and a B.A. from Cleveland State University. Her design practice has a focus in cultural studies, book arts, and visual systems thinking.

When not thinking about design, she can be found wandering art museums, cuddling cats, or rewatching Moonstruck.

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Read MFA Thesis

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1

Learning to Speak

Book, 8 x 10 in.


On the surface, this piece examines the fad of the Mid-Atlantic accent, an acquired accent popular in the early 20th century. However, through this fad, we can see an examination of what language is and how, below the surface of a thing we all take for granted every day, there is a complex structure to how we form words and sound. This complexity is juxtaposed with the basic nature we associate with learning to speak.



Awarded acceptance into the ISTD, 2017.
Featured in Form Design Magazine.

2

Anaheim

Typeface


Anaheim is a typeface undertaken as part of Independent Contractor work with Google Fonts. Anaheim, a concept initated by Vernon Adams, is a sans serif typeface suitable for both text and display settings in digital environments. Work completed on this project includes correction and refinement of shape language, expansion of characters in Latin and symbols, expansion of the font family to also include Semibold, Bold, Extrabold, and Black weights, and kerning of all characters.

3

Moloch

Typeface


Moloch is a serif typeface created to communicate the expressive nature of the Beat Generation, and more specifically the writings of Allen Ginsberg. With the main purpose of being used in print for poetry and books, it aims to be honest, modern, and indicative of the Beat counterculture movement. Ginsberg’s proclamation of “Moloch!” in his 1956 poem Howl is a perfect representation of how the Beat Generation viewed their modern circumstances. The typeface Moloch represents their outcry. Designed in one weight with expanded Latin characters.



The specimen’s design references the highly creative independent publications of the 1960s, inspired by mimeography and analog printing techniques of the time.

4

Brutal Estates

Website


Brutal Estates is a digital archival collection that houses architectural photography of Brutalist UK council estates. Through its content, the website explores the history, architectural value, social significance, and political connotations of these areas. Stark, bold graphics, imagery, and user interactions take inspiration from the forms and styles of the content.

5

Invigorate

Branding


Invigorate, an identity for TypeCon, explores creative play across the graphic design discipline. The name is about creative invigoration; learning to imbue design work with fun and play. The central theme of the identity and conference programming asks how creativity in design professions is changing, and how experimental making can play a role in creating more meaningful designed objects. An ever-changing logo system and vibrant color palette work to support this concept.

6

Function Sans

Variable Typeface


Function Sans is a variable typeface that exists along two axes: width and stress. Drawing on the aesthetics of mid-century modernism and grotesques, the typeface primarily finds its inspiration from Brutalist and Constructivist architecture, which upheld principles such as the importance of materials, the implementation of strikingly bold and heavy aesthetics, and the use of primary shapes.

7

Notes on the Process

Book, 8 x 10 in.


Notes on the Process is a self-reflective evaluation on the processes of designing type for Devanagari and Inuktitut scripts. Research on the two cultures, their writing systems, and typographic details was conducted in the Fall of 2017, which culminated in the design of both Devanagari and Inuktitut letterforms, as well as this book. A limited set of characters for Devanagari and Inuktitut was created as an exploration of the process and research required for designing in a new script.



This artifact was created as a facet of MFA thesis research, which can be read in full here.

Read an overview of MFA research

8

Building Modularity

Book and Stencil


Building Modularity was created over a week-long workshop with Jessica Barness, exploring the practice of critical making. Based on ideas of modular typography, a stencil for experimenting with modular type across multiple scripts was developed, laser cut, and user tested.



Read the accompanying abstract.

9

Ai Weiwei

Posters


Contemporary forms and flattened dimensional elements draw inspiration from the sculpture and the three-dimensionality pivotal to Ai Weiwei's practice. A distressed image calls back to Weiwei's references of Chinese history and tradition, while the overlaid modern typographic forms reference his contemporary style.

10

LOIS

Participatory
Exhibition


LOIS, which stands for Linguistic Operative Illustration System, is a traveling participatory workshop and exhibition. LOIS aims to show audiences that there is purpose, thought, and method behind the simple shapes, compositions, and ways of making for modern and conceptual fine artists. LOIS works by inviting users to input a message, which is then translated into a set of symbols and printed onto a tapestry using a large scale drawing machine. The tapestries are hung in the exhibition space, where visitors may contemplate and translate the submissions.



The typeface created for LOIS was inspired by the graphic style of artists like Sol Le Witt and the invented alphabets of people like Thomas More, George Bernard Shaw, and more. This type becomes a study in language and perception: what is recognizable as a letterform? What are the limits of our literary perception? Interestingly, these forms become increasingly readable as a viewer spends more time with them, further commenting not only on language, but on our understanding of modern art.

11

ABC

Exhibition


How does typography and typographic learning and translate to a traditional fine art gallery space? This exhibition explores this question through engaging audiences with the structure and complexities of typographic form.

12

Remembering
the Vatican

Zine, 8.5 x 11 in.


Remembering the Vatican is a collection of photographs taken by Natalie Snodgrass in the Vatican City in 2018. The Vatican houses some of the most famous and priceless artworks in history and is one of the most visited attractions in the world, resulting in a clash between Catholicism and consumerism.

13

MOCA Cleveland

Branding


Various works created at the Museum of Contemporary Art Cleveland. Work shown includes design for invitations, event and exhibition branding and advertising, and artist books.

14

InOurTime.gif

Animated .gifs


InOurTime.gif is a project completed at Camberwell College of Art with Fraser Muggeridge which comments on the radio program In Our Time with Melvyn Bragg. The intention was that each .gif might help to explain a key concept, introduce an episode, encourage someone to listen to the episode, challenge one of the ideas within, or simply provide a poetic response to the ideas discussed in it. Episodes chosen were: The Decline and Fall of Avant-Garde in the 20th Century, Childhood, Guilt, Dante's Inferno, and Drugs.



View complete collection of classwork.

Featured on Grafik.

15

Jane Eyre

Book


An illustration with a powerful connection to the plot of Jane Eyre takes inspiration from the elaborate ornamentation of the Gothic era and dramatic nature of the book. Elegant features also connect further to the book's motifs and the aesthetics of the period.

16

Paper Arts

Letterpress, Marbling


Various letterpress and paper arts works created between 2015-2017 at the Morgan Conservatory of Paper Arts and Kent State University.

Learning
to Speak

Book

On the surface, this piece examines the fad of the Mid-Atlantic accent, an acquired accent popular in the early 20th century. However, through this fad, we can see an examination of what language is and how, below the surface of a thing we all take for granted every day, there is a complex structure to how we form words and sound. This complexity is juxtaposed with the basic nature we associate with learning to speak.


Awarded acceptance into the ISTD, 2017.
Featured in Form Design Magazine.

Anaheim

Typeface

Anaheim is a typeface undertaken as part of Independent Contractor work with Google Fonts. Anaheim, a concept initated by Vernon Adams, is a sans serif typeface suitable for both text and display settings in digital environments. Work completed on this project includes correction and refinement of shape language, expansion of characters in Latin and symbols, expansion of the font family to also include Semibold, Bold, Extrabold, and Black weights, and kerning of all characters.

Moloch

Typeface and Specimen

Moloch is a serif typeface created to communicate the expressive nature of the Beat Generation, and more specifically the writings of Allen Ginsberg. With the main purpose of being used in print for poetry and books, it aims to be honest, modern, and indicative of the Beat counterculture movement. Ginsberg’s proclamation of “Moloch!” in his 1956 poem Howl is a perfect representation of how the Beat Generation viewed their modern circumstances. The typeface Moloch represents their outcry. Designed in one weight with expanded Latin characters.


The specimen’s design references the highly creative independent publications of the 1960s, inspired by mimeography and analog printing techniques of the time.

Brutal Estates

Website

Brutal Estates is a digital archival collection that houses architectural photography of Brutalist UK council estates. Through its content, the website explores the history, architectural value, social significance, and political connotations of these areas. Stark, bold graphics, imagery, and user interactions take inspiration from the forms and styles of the content.

Invigorate

Branding

Invigorate, an identity for TypeCon, explores creative play across the graphic design discipline. The name is about creative invigoration; learning to imbue design work with fun and play. The central theme of the identity and conference programming asks how creativity in design professions is changing, and how experimental making can play a role in creating more meaningful designed objects. An ever-changing logo system and vibrant color palette work to support this concept.

Function Sans

Typeface

Function Sans is a variable typeface that exists along two axes: width and stress. Drawing on the aesthetics of mid-century modernism and grotesques, the typeface primarily finds its inspiration from Brutalist and Constructivist architecture, which upheld principles such as the importance of materials, the implementation of strikingly bold and heavy aesthetics, and the use of primary shapes.

Notes on the Process

Book

Notes on the Process is a self-reflective evaluation on the processes of designing type for Devanagari and Inuktitut scripts. Research on the two cultures, their writing systems, and typographic details was conducted in the Fall of 2017, which culminated in the design of both Devanagari and Inuktitut letterforms, as well as this book. A limited set of characters for Devanagari and Inuktitut was created as an exploration of the process and research required for designing in a new script.



This artifact was created as a facet of MFA thesis research, which can be read here.

Building Modularity

Book and Stencil

Building Modularity was created over a week-long workshop with Jessica Barness, exploring the practice of critical making. Based on ideas of modular typography, a stencil for experimenting with modular type across multiple scripts was developed, laser cut, and user tested.



Read the accompanying abstract.

Ai Weiwei

Posters

Contemporary forms and flattened dimensional elements draw inspiration from the sculpture and the three-dimensionality pivotal to Ai Weiwei's practice. A distressed image calls back to Weiwei's references of Chinese history and tradition, while the overlaid modern typographic forms reference his contemporary style.

LOIS

Participatory Exhibition

LOIS, which stands for Linguistic Operative Illustration System, is a traveling participatory workshop and exhibition. LOIS aims to show audiences that there is purpose, thought, and method behind the simple shapes, compositions, and ways of making for modern and conceptual fine artists. LOIS works by inviting users to input a message, which is then translated into a set of symbols and printed onto a tapestry using a large scale drawing machine. The tapestries are hung in the exhibition space, where visitors may contemplate and translate the submissions.



The typeface created for LOIS was inspired by the graphic style of artists like Sol Le Witt and the invented alphabets of people like Thomas More, George Bernard Shaw, and more. This type becomes a study in language and perception: what is recognizable as a letterform? What are the limits of our literary perception? Interestingly, these forms become increasingly readable as a viewer spends more time with them, further commenting not only on language, but on our understanding of modern art.

ABC

Exhibition

How does typography and typographic learning and translate to a traditional fine art gallery space? This exhibition explores this question through engaging audiences with the structure and complexities of typographic form.

Remembering the Vatican

Photo Zine

Remembering the Vatican is a collection of photographs taken by Natalie Snodgrass in the Vatican City in 2018. The Vatican houses some of the most famous and priceless artworks in history and is one of the most visited attractions in the world, resulting in a clash between Catholicism and consumerism.

MOCA Cleveland

Branding

Various works created at the Museum of Contemporary Art Cleveland. Work shown includes design for invitations, event and exhibition branding and advertising, and artist books.

InOurTime.gif

Animated .gifs

InOurTime.gif is a project completed at Camberwell College of Art with Fraser Muggeridge which comments on the radio program In Our Time with Melvyn Bragg. The intention was that each .gif might help to explain a key concept, introduce an episode, encourage someone to listen to the episode, challenge one of the ideas within, or simply provide a poetic response to the ideas discussed in it. Episodes chosen were: The Decline and Fall of Avant-Garde in the 20th Century, Childhood, Guilt, Dante's Inferno, and Drugs.



View complete collection of classwork.

Featured on Grafik.

Jane Eyre

Book

An illustration with a powerful connection to the plot of Jane Eyre takes inspiration from the elaborate ornamentation of the Gothic era and dramatic nature of the book. Elegant features also connect further to the book's motifs and the aesthetics of the period.

Paper Arts

Letterpress, Marbling

Various letterpress and paper arts works created between 2015-2017 at the Morgan Conservatory of Paper Arts and Kent State University.

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